Shoppers Stop, which sells more than labels in its outlets, is also putting a major thrust on accessories this year. We are planning to open 35 outlets within the next three years. According to Mr Nagesh, customer behaviour indicate that there will be a surge in demand for accessories in retail outlets in India.
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We call this kangaroo because like the animal which carries a pouch, the employees have to undergo training in the hands of seniors, explained Mr Kashyap. The process is repeated under different conditions for supervisors to qualify as departmental managers which is called the Kangaroo programme.
I may unsubscribe at any time. According to Mr Nagesh, the companys own labels account for 18 per cent of its revenues. The company on Sunday inaugurated its second outlet in Kolkata.
Micro-segmentation of customers was another requirement as the retailer wanted to reach to its customers with specialized messages, thus making an integrated BI platform the key business requirement. Shoppers Stop claims that it has taken its CRM initiatives to a new height and now calls its loyalty programmes Customer Experience Management.
In an even more advanced level called the senior kangaroo, the departmental managers qualify to become unit heads. More on Shoppers Stop. The company is also keen to enhance training for its 1,odd employees.
The company then collects this data and touches base with customers via direct mailers informing them of all new promotions that is currently on and also updates them about the upcoming events.
Last year, about 50 per cent of our sales came from repeat customers and this year too we are expecting this number to grow, Mr Nagesh said. If we find from the data that a customer had bought a pair of trousers, we tell him about a new range of shirts that we have just brought into our store, says Mr Nagesh.
Share this item with your network: Please provide a Corporate E-mail Address. Vijay Kashyap, vice-president of HR at Shoppers Stop said, We have a kangaroo programme in our company which is a development programme for workers and so far has been a very effective way to groom talent.
BI for micro-segmentation, expansion Ranked 4 in BI Masterminds, tally, Shoppers Stop uses BI, among other things, for business expansion, customer analysis, and store planning.
This email address is already registered. UK based ready-to-wear menswear range Austin Reed, which has a sole licensing agreement with Shoppers Stop, is also likely to come out with a womens range later this year.
BI Masterminds Awards Rank: Anticipating this demand, the retail chain is devoting more space to consumer electronics items like digital cameras and designer watches in its outlets, especially the new ones that are being set up.
Jun 7 As a first step under this programme which is called Baby Kangaroos, the company chooses about people from the front-end operations and makes them undergo a six-month development programme.
Start Download You forgot to provide an Email Address. After assessment, about 30 employees qualify to become supervisors.
Download this free guide 7 big data projects that are delivering beyond the hype Despite not looking as appealing as the gaudily dressed artificial intelligence and machine learning, big data is still delivering beyond the hype on many projects.
We look at how Mercedes are using it on their quest for Formula 1 glory, how London councils are using data science to combat housing fraud and how the Met Office is handling its deluge of data. The company has also lined up an aggressive expansion plan targeting smaller towns and cities in the country.
The new software helps generate intelligent data from Shoppers Stop customer base of about 2,30, We have identified 21 new locations including Kanpur, Amritsar, Jalandhar, Ahmedabad and Indore, among others to set up these outlets, Mr Nagesh said.
You have exceeded the maximum character limit. Please check the box if you want to proceed.Skilled in Marketing Management, Retail, Customer Relationship Management (CRM), Brand Implementation, and Digital transformation. Strong business development professional with a Master's degree focused in Management Studies from University of Title: Chief Marketing & Chief Customer.
Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. The objective was to use the brand to create the fashion and the lifestyle store for the entire family.
and Mattel. Talreja has rejoined Shoppers Stop as the Chief Marketing Officer. She had previously worked with Shoppers Stop for over five years from to as the deputy manager, marketing and communications.
She was credited with setting up the customer loyalty program at Shoppers Stop. She developed and ran an integrated CRM.
Shoppers Stop is one of the best online stores offering products of national as well as international brands for men and women. They sell not only clothing, but also other wide range of products like accessories, footwear, fragrances, home and décor products, cosmetics, jewelry, hand bags and watches, to name a few.